Consulting

We work with companies in five main areas. Here is a list of some of the work we do in each area.

Social Media Strategy Development

• Education: What are the most important social media platforms for your business?
• Social Media strategy brainstorming workshops
• Presentation of lighthouse case studies on effective social media strategy
• Toolkit and Roadmap: How to get started
• Executive one-to-one coaching sessions

Online Reputation Management

• Complete audit of current online reputation
• Detailed roadmap on how to build, improve, and enhance online presence
• Customized dashboard that monitors corporate online presence and detects early chatter
• Establishing processes and guidelines for effective response & crisis management

Governance Policies for Social Media

• Determine which platforms should be allowed and encouraged for which job profile
• Development of social networking policies, documentation, and templates
• Performance metrics for effective use of social media

Collaborative Internal Behaviour

• Best practices for information sharing, including platform selection and guidelines
• Using social technology to identify and enable human capital within the enterprise
• Rewarding participation in collaborative activity
• Collaboration audit to identify opportunity areas for information sharing

Managing the Net Generation (Gen Y)

• Engaging the Net Generation
• Effective rewards systems for the Net Generation
• Social media strategy to attract and engage top Net Generation talent
• Management and diversity issues with the Net Gen